Anyway, there was a twitter conversation prompted by this viz by Andy Kriebel.
Yellow also has its physiological effects and is known to increase endocrine activity, heightening emotion and emotional reactions.
On the bright side, yellow can mean happiness, optimism, enlightenment, and cheerfulness, just to name a few.
But there's a dark side to yellow. It can be anxiety-producing, caution, and illness.
What Ms. Shovlin submits in her book is that if we see a big yellow happy face and we're already in a positive frame of mind, then we'll continue to feel happy. If we see the big yellow happy face and we're feeling down, that happy face makes us feel down because we're not happy. One striking point for me in this book was when she related it to de-escalation rooms or baby rooms. When we think we want the baby's room to be yellow (cheerful, happy), it can have just the opposite effect when the baby is stressed out. As a mom of two, I can say for certain, that I need all the help I can get...so no yellow room for the kids. In reading one of my new favorite color blogs, Color Matters, they dispute the notion that babies cry more in yellow rooms. I think I need to read more about it before I agree or disagree. I think it's possible that the color by itself won't cause a baby to cry, but I think it's possible that the baby will continue to cry if it's already upset. More reading to be done!
Fear is the path to the Dark Side. Fear leads to anger, anger leads to hate, hate leads to suffering.